EDUCATION

Boston University • Bachelor of Science in Journalism

 

EXPERIENCE

 

Sephora                                                                                                                                                       

Senior Editorial Content Director
• Lead editorial team, write, edit, and proofread all Sephora inside JCPenney content
• Strategize, conceptualize, and execute high-level marketing campaigns and programs
• Collaborate with design, marketing, and merchandising to build a cohesive omni-channel experience
• Represent creative team and foster relationships with cross-functional partners

 

Ipsy                                                                                                                                                                         

Content Editor
• Develop multimedia digital content for this beauty subscription box program
• Conceptualize video content, script, and assist with on-set production 

• Research and curate makeup, hair, and nail trends for feature photoshoots

• Conceptualize and create engaging social media posts, stories, and reels 

 

Foreo                                                                                                                                                                 

Editorial Manager
• Conceptualize and execute all U.S. campaigns for this Swedish skincare brand

• Editor-in-Chief and Creative Director of Foreo's branded content site
• Write national print ads, digital ads, promotions, and email newsletters
• Conceptualize, script, and produce commercials and educational videos

• Hire and mentor digital writer and content creator

• Art direct photoshoots for select videos and social media posts 

 

Sephora                                                                                                                                                             

Writer
• Conceptualize and execute 360-degree makeup, skincare, and fragrance campaigns

• Write print and digital campaign collateral including ads, catalogs, and direct mail

• Interview brand experts and write look book tutorials

• Pitch, research, and write articles for Sephora's online magazine

 

Allure Magazine                                                                                                                                                

Editorial Assistant
• Pitch, research, and write print and online articles, slideshows, and reviews 

• Report backstage at New York Fashion Week
• Interview celebrities and represent the magazine at industry events

• Foster relationships with publicists and experts

• Edited the reader mail section of the magazine

• Manage beauty intern program

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Rolling Stone Australia                                                                                                                                    

Editorial Intern
• Pitch, research, and write album and book reviews
• Write summer festival guide and monthly tour briefs
• Interview musicians and industry experts

• Create trivia quizzes

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